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Janssen Reaffirms Commitment to Fighting Rare Blood Disorders During Blood Cancer Awareness Month; Grows Campaign to Make Blood Cancers Visible

Janssen Reaffirms Commitment to Fighting Rare Blood Disorders During Blood Cancer Awareness Month; Grows Campaign to Make Blood Cancers Visible

This September, Janssen will observe Blood Cancer Awareness Month (BCAM) in an effort to increase awareness and understanding of those affected by rare blood cancers. More than 900,000 people worldwide are diagnosed with blood cancer every year and through our efforts, we hope to rally support behind these patients, who often feel alone or overlooked.

Janssen EMEA is launching a Twibbon allowing blood cancer supporters and the wider public to literally make blood cancer visible by updating their profile picture. It will be launched on September 1 and can be adopted in four easy steps:

1. Visit https://twibbon.com/support/make-blood-cancer-visible-2 and login with your Twitter or Facebook handle
2. Click “Add to Twitter” or “Add to Facebook”
3. Position and/or resize the Twibbon over your profile picture
4. Click the “Add the Twibbon to Twitter/Facebook” button


In 2015, Janssen EMEA launched Make Blood Cancer Visible (MBCV), a campaign to provide a platform for patients and supporters to share personal stories and experiences around blood cancer. Now in its third year, MBCV continues to elevate the visibility of blood cancer to enhance support for patients. This BCAM, we are amplifying our presence via channels such as social media to create more visibility for blood cancer.


About blood cancer

Blood cancer is an umbrella term for cancers that affect the blood, bone marrow or lymphatic system.1 Most types of blood cancer are rare, life-threatening conditions2 with small patient populations, but together they make up 7 percent of all cancers.3 More than 900,000 people worldwide are diagnosed with blood cancer every year,3 yet many people remain unaware of these serious, often incurable diseases.


References

  1. Anthony Nolan. What is blood cancer? Available at: http://www.anthonynolan.org/blood-cancers-and-disorders/what-blood-cancer Last accessed August 2017.
  2. Anthony Nolan. Facts and stats. Available at: http://www.anthonynolan.org/media/facts-and-stats Last accessed August 2017.
  3. World Cancer Research Fund International. Worldwide data. Available at: http://www.wcrf.org/int/cancer-facts-figures/worldwide-data Last accessed August 2017.