J&J number 1 in Fortune
For the second consecutive year, Johnson & Johnson, as a pharmaceutical company, is number 1 in the annual rankings of the renowned American magazine Fortune. This means that the parent company of Janssen is the most admired company in the pharmaceutical industry. In the general ranking for 2015, J&J is in 11th place.
Johnson & Johnson attributes this high ranking to the fact that it scores excellently for six of the nine key reputation attributes: people management, use of corporate assets, social responsibility, quality of management, financial soundness, and long-term investment value. Furthermore, Johnson & Johnson also maintained or improved its ranking for the other three key reputation criteria: quality of products and services, global competitiveness, and innovation.
Johnson & Johnson is one of only a select group of companies that has been on the list for over 30 consecutive years. The survey by Fortune is one of the primary barometers for the reputation of a company in the USA. It is based on an extensive enquiry amongst managers, directors, and financial analysts. The final ranking is determined by their assessment of the companies for each sector and results in a top 10 of companies which they admire most.