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Janssen says ‘So what?’ to psoriasis

Janssen says ‘So what?’ to psoriasis

To mark World Psoriasis Day on Sunday October 29, Psoriasis Liga Vlaanderen, with the support of Janssen is launching ‘So what?’, a campaign to raise awareness of this skin disease. No one less than Elina de Munck worked on the project.

Psoriasis affects 2% of the world’s population, but few know what the auto-immune disease actually entails. Psoriasis Liga Vlaanderen and Janssen have joined forces to change that.

Eline De Munck

No fewer than 77% of people who suffer from psoriasis say that the disease has a serious impact on their quality of life and wellbeing. A big part of the problem is people staring and making comments. With that in mind, the campaign gets going with the help of someone who knows what it’s like to be the center of attention and get a lot of criticism: Eline De Munck.

With the ‘So what?’ campaign Psoriasis Liga Vlaanderen and Janssen want to eliminate undesirable behavior with regard to psoriasis

Paul De Corte

chairman of Psoriasis Liga Vlaanderen

Eline decided to court even more attention with an undercover film in which she makes a scene in public. What was not immediately revealed, was that Eline was drawing attention away from someone else in the meantime. Sarah, a psoriasis patient sitting not so far away, was able to enjoy a coffee in peace. 

 

Undesirable behavior

The idea behind the campaign is simple but ambitious. “With the ‘So what?’ campaign Psoriasis Liga Vlaanderen and Janssen want to eliminate undesirable behavior with regard to psoriasis,” says Paul De Corte, chairman of Psoriasis Liga Vlaanderen.

The campaign reaches out to psoriasis patients and the people they come into contact with through a website, social media and leaflets in doctors’ practices. For more information about the campaign and the psoriasis community, see www.en-dan.be and https://www.facebook.com/PsoriasisBelgie/

*Source: Dubertret L. et al. Br J Dermatol 2006;155(4):729–36.